Event Rewind: 7+7+7=Lucky in Love

Brides all over the world have been waiting for this very lucky day to say I Do – and I had the pleasure of coordinating this very special wedding for one Lucky Bride.



When she circled July 7, 2007 on her calendar as her wedding day, Joella felt certain this most coveted of dates would bring her good fortune. And as anyone who has ever planned a wedding knows, a bride can use all the help she can get to ensure her big day goes off without a hitch.


With the lucky number seven on her side, Joella began planning her wedding with a classic style in mind, the color pink dominating the decor. The industrious bride-to-be secured her location and ordered her invitations as she proceeded to check off items from her to-do list with ease. Everything seemed to fall into place.


It appeared fate was on her side...at least, until four months before the wedding. That's when a phone call delivered the unthinkable news that the hotel where the nuptials were to be held had been sold. And the new owners were shutting it down for renovations, effectively stripping away the any hope of drama-free nuptials.


Luckily for Joella, Simple Events LA stepped in and helped turn her stroke of misfortune into an opportunity. After quickly setting up a tour of venues that surprisingly had openings on the popular date, the bride decided on the newly remodeled Sofitel Hotel on Beverly Blvd.


The chic location set a new tone for the event and the pale pink color palette that had been selected for the previous venue was replaced with a vibrant fuchsia. Black and white accents further amplified the modern feel of the Sofitel.


In response to the bride's fascination with the ballroom carpet, our resident invitation designer was able to recreate the look and feel in a new set of custom-designed invitations. After all was said and done, Joella realized that losing that first venue and teaming up with Simply Events LA had quite possibly been the biggest stroke of good luck she'd experienced throughout her entire wedding planning process. Except for meeting her husband, of course.

A few details in pictures:
All photos taken by Christine Farrah

The Invites

The Program:

Table Number



Venue: Sofitel Hotel
Wedding Coordinator: Simply Events LA
Invitation and Wedding Stationery: Simply Events LA
Photographer: Christine Farrah